Qualified consults.
Ready to install.
Our team call every inbound lead within 5 minutes, pre-qualify homeowner status, roof suitability, and decision-maker presence, and book in-home consultations your reps can actually close — not curiosity enquiries from renters and tyre-kickers.
A solar lead has a 4-hour window. Most businesses miss it by hours.
Homeowners who submit on SolarQuotes or Solar Market are comparing. They submitted to multiple installers simultaneously. The first company to call — professionally, confidently, within minutes — books the consultation. Most solar businesses call back when someone becomes available. That's too late.
Your sit rate is telling you something. Most businesses ignore it.
The Australian solar industry averages a 45–55% sit rate. That means nearly half of all booked in-home consultations don't result in a rep actually sitting with the homeowner. Renters. Tenants who hadn't told the landlord. People who booked out of curiosity. We pre-qualify out every one of them before a booking is confirmed.
Your reps are doing pre-qualification. That's not what you pay them for.
A high-performing solar sales rep spending 40 minutes in a home with someone who turns out to be a renter, has a heavily shaded roof, or isn't the decision-maker is the most expensive outcome in this business. We establish all of that before any appointment is confirmed.
Your Lead Pipeline
Most solar businesses are sitting on leads they've already paid for.
This is what a typical 80-lead monthly pipeline looks like when you break it down by source and contact status. The aged database segment is the one most businesses have completely written off.
Typical 80-lead monthly pipeline — contact status breakdown
Comparison site leads — contacted within 4 hours
Leads that received a call while intent was still active. Best sit rate.
15
leads
Comparison site leads — contacted after 4 hours
Called back, but the window had passed. Sit rate drops by more than half from this group.
22
leads
Website / direct enquiries — follow-up dropped after 2 calls
Homeowners who reached out directly. Most never received more than two contact attempts.
19
leads
Aged database — enquired 3–12 months ago, never reactivated
Homeowners who expressed genuine interest. Never followed up past the initial campaign. STCs have since changed. Their power bill hasn't.
23
leads
Those 23 aged database leads are homeowners who already put their hand up. At an average deal value of $12,000, that's $276k in pipeline nobody has called in months.
The 4-Hour Window
A solar lead has a 4-hour window. After that, someone else is on their roof.
Select a response time to see exactly what happens to contact rates and consultation bookings as the clock runs out. The numbers are based on published solar lead response benchmarks.
Consultation booking rate — 1 hr vs Standby
The homeowner has either heard from a competitor or mentally filed the enquiry under 'deal with later'. Booking rate has dropped by more than half from the peak window.
Consultation booking rate
34%
vs 71% with Standby
Leads still contactable at this point
58%
Standby calls within 5 minutes. Same lead. Nearly 2.1× more likely to book.
Source: Solar lead response benchmarks from SolarQuotes industry data and MIT Lead Response Management Study. Contactability estimates based on published solar industry averages.
Solar leads have a 4-hour window. Our team call in under 5 minutes.
Standby monitors every inbound lead source in real time. The moment a homeowner submits an enquiry, an Australian caller is dialling — not after the morning meeting, not when a rep becomes available. Right now.
< 5 min
From enquiry to first call
Every lead. No exceptions.
400%
Higher booking rate vs 1-hour delay
MIT Lead Response Management Study
100%
Of all enquiries contacted
Zero dropped leads
7–12×
Follow-up attempts per prospect
Until outcome is reached
Comparison site lead lands — Standby fires immediately
SolarQuotes, Solar Market, Energy Matters — the moment a homeowner submits, our system triggers. The first call goes out before they've had time to read through the other quotes they're about to receive.
First call under 5 minutes. Every lead.
Solar leads have a 4-hour window before intent drops off sharply. We don't give them 4 hours. Our team call within 5 minutes — when they're still at their kitchen bench, still thinking about it, still warm.
7–12 follow-up attempts until we have an outcome
One call and a voicemail is not a follow-up system. We contact across multiple windows — daytime, early evening, Saturday morning — until we have a confirmed consultation, a callback, or a clear disqualification.
Every outcome logged directly to your CRM
Booked, callback, not proceeding — written straight into Pipedrive, Salesforce, or OpenSolar. Your closers see the full picture before they knock on the door: system interest, roof details, power bill range, competing quotes received.
Energy Advice Compliance
What our callers say about energy and rebates — and what they don't.
Callers do
- Confirm the homeowner owns the property — not renting
- Establish roof suitability interest and confirm there are no known shading issues
- Ask about current power bill range to establish whether solar makes financial sense
- Confirm genuine interest in solar and establish the decision-making timeline
- Mention that a state rebate or incentive may apply and that the consultant will confirm eligibility
- Book a specific in-home consultation with both decision-makers confirmed
- Log the full homeowner profile — roof type, orientation, system interest, bill range — to your CRM
Callers don't
- Provide energy advice or comment on whether solar is the right choice for this home
- Quote specific system sizes, pricing, or cost-per-watt figures
- Confirm or explain STC values, state rebate amounts, or how to claim any incentive
- Compare energy providers, feed-in tariffs, or electricity plans
- Claim specific savings figures or payback period estimates
- Recommend battery vs no battery, brand preferences, or inverter specifications
- Represent themselves as a licensed energy advisor or CEC-accredited installer
Our callers qualify homeowner status and book the in-home consultation. Every sizing recommendation, savings projection, rebate explanation, and system specification is handled by your CEC-accredited installer in the home — where it belongs and where it carries weight.
The Execution Gap
Where your installs are going quiet.
The gap between leads in and installs out is almost never a product problem. It's a contact speed, qualification rigour, and database activation problem.
Comparison site leads contacted within 4 hours
Solar leads from SolarQuotes, Solar Market, and Energy Matters have a documented 4-hour window. The industry average for first contact is well over that — most solar companies call back when a rep becomes available. By then, two or three competitors have already spoken to the same homeowner from the same submission.
In-home consultation sit rate vs industry benchmark
The Australian solar industry averages a sit rate of 45–55% — meaning nearly half of all booked consultations don't result in a rep actually sitting down with the homeowner. Poor qualification at the booking stage is the primary cause. We pre-qualify roof type, ownership, power bill range, and decision-maker presence before any appointment is confirmed.
Aged database leads reactivated per quarter
Most solar businesses contact 0–5% of their aged lead database in any given quarter. Homeowners who enquired 6–12 months ago with genuine interest represent a high-intent, pre-warmed segment that has already self-selected. Feed-in tariff changes, rising electricity prices, and new battery products give us a genuine reason to re-engage — and a strong one.
Sit Rate Simulator
More appointments means nothing if half of them don't show up.
Enter your current sit rate and see how Standby's pre-qualification moves you from the industry average to a genuinely productive consultation calendar.
Your numbers
Your sit rate vs benchmarks
Within industry averageCurrent
Sits / month
38
Installs / month
21
Annual revenue
$3.02M
With Standby
Sits / month
61
Installs / month
34
Annual revenue
$4.90M
Additional installs / month
+13
Additional annual revenue
$1.87M
Based on moving your sit rate from 48% to the Standby benchmark of 76% through pre-qualification.
Pipeline ROI Calculator
What your current contact rate is actually costing you.
Most solar businesses contact roughly 22% of leads within the 4-hour window. Standby reaches 96%. The difference at your volume is a specific dollar figure — put in your numbers.
Your pipeline
Current industry contact rate within the 4-hour window: 22%. Standby: 96%. The calculator uses both figures to show the revenue difference at your volume.
Annual revenue comparison
Current
5
installs / month
With Standby
20
installs / month
Additional installs per month
+15
Additional annual revenue
$2.16M
The revenue difference between contacting 22% and 96% of your leads within the 4-hour window.
The Handover Difference
Your reps walk into the home knowing exactly what they're dealing with.
Same SolarQuotes enquiry. One rep knocks on a cold door. The other walks in prepared for the specific conversation that closes this deal.
The comparison site lead
What most solar businesses work from
The Humm&Buzz handover
What your rep receives before they arrive Monday
How It Works
A consultation booking unit running alongside your sales team.
Four operational pillars active from day one. No setup lag. No payroll overhead. More qualified in-home consultations on your reps' calendars.
Sub-5-minute response on every inbound lead
SolarQuotes, Solar Market, Energy Matters, your own website — every source is monitored in real time. The moment a homeowner submits, Our team call. Not in the next hour. Not when a rep is free. Now.
- Real-time monitoring across all lead sources
- First call under 5 minutes — including evenings and weekends
- Australian callers only — no overseas call centres
Homeowner qualification before the van rolls
We confirm ownership, roof suitability, power bill range, system interest, and that both decision-makers will be present. Your reps show up to genuine in-home consultations — not renters, not tenants, not people who submitted out of curiosity.
- Property ownership confirmed — not renting or strata-restricted
- Roof type, orientation, and shading interest established
- Both decision-makers confirmed before booking
Aged database reactivation
Homeowners who enquired 6–12 months ago and went cold aren't gone. Power prices have gone up since they enquired. STCs may have changed. Battery technology has improved. We give them a real reason to re-engage.
- Aged leads reactivated with current market context
- 7–12 contact attempts before marking a lead inactive
- Dormant pipeline converted to booked consultations
Full homeowner brief before every consultation
Every booked consultation includes a structured brief: roof details, system interest, power bill range, competing quotes in play, and the specific angle your rep needs to open on. No more cold knocks.
- Roof type, orientation, and size noted
- Competing quotes flagged if disclosed
- Booked, profiled, and synced to Pipedrive or Salesforce
Common Questions
The questions a solar sales director should ask before committing.
Compliance, homeowner verification, aged database, and CRM integration. Direct answers — no hedging.
Ready when you are
Scale your installs without the hiring chaos.
No lock-in contracts. No offshore callers. No compliance risk. Deploy a consultation booking unit into your solar business this week and start putting your reps in front of homeowners who are actually ready.