Stop quoting renters.
Start filling your install schedule.
Generic solar websites send your closers to renters, unit dwellers, and people with $90 quarterly bills. We build homeowner-qualified, CRM-integrated solar websites that filter the rubbish before it hits your team — with savings calculators, battery configurators, green finance engines, and OpenSolar integration built in.
You're paying $80 a lead to call renters.
When your website asks for a name and a phone number, your sales team spends their day calling people who don't own their home, live in units with no roof access, or have a $95 quarterly bill that doesn't stack up. Every bad lead costs a rep 45 minutes and a tank of fuel. We build multi-step qualification UIs that disqualify renters, apartment dwellers, and time-wasters before the form ever submits — so your closers only ever call qualified homeowners with large bills and the intent to act.
Your competitor called that lead 4 minutes ago.
The average Australian solar retailer takes 4–6 hours to follow up a new web enquiry. By then, the homeowner has had 3 other companies call, and they're now comparing quotes. Speed-to-lead is the single most important variable in residential solar — not your panel brand, not your system warranty, not your price. We engineer direct API integrations so every form submission hits your team's phone in under 60 seconds — with the full buyer profile already in your CRM.
Your battery page exists. The conversation doesn't.
A battery is a $8,000–$14,000 add-on that dramatically improves your margin on every install. Most solar websites bury it in the navigation and leave the upsell entirely to the closer. Meanwhile, that homeowner is running their dishwasher and dryer at 10pm and has no idea a battery would pay for itself in 6 years. We build interactive system configurators that surface the battery conversation naturally — before the lead hits your sales team — so the upsell is expected, not a surprise.
The Qualified Lead Gap
Your website is filling your CRM with people who don't own their roof.
Traffic to a solar website is intent-rich. But a generic form converts that intent into noise. Here's what a qualification-first architecture changes.
Website leads that are qualified, homeowner-owned properties
A generic solar website — 'Get a free quote', name, phone, submit — converts around 100% of traffic into a form submission. The problem is that 80% of those submissions are renters, apartment dwellers, people on $95 quarterly bills, or homeowners with north-facing shading issues. Your sales team burns 45 minutes per bad lead. A multi-step qualification flow that asks for property type, ownership status, and quarterly bill before submission drops your raw lead volume and multiplies your qualified rate. Your closers make more money because they make fewer calls.
New web enquiries contacted by a solar rep within 5 minutes
The MIT Lead Response Study — widely cited in sales literature — shows that contacting a lead within 5 minutes makes you 100× more likely to qualify them than if you wait 30 minutes. In residential solar, the dynamic is even more extreme. A homeowner who submits a form at 7pm on a Monday is simultaneously researching 4 competitors. The company that calls first — not the company with the best panels or the cheapest price — gets the appointment. We engineer direct Pipedrive and OpenSolar webhook integrations so every submission triggers an immediate push to your team with the full buyer profile. The call happens in under 60 seconds, not 4 hours.
Quotes that include a structured battery conversation before the first call
A battery is a $8,000–$14,000 add-on that your installer is already on-site to fit. The gross margin difference between a solar-only install and a solar-plus-battery install at a company doing 40 installs a month is significant — often the difference between a $4M and a $7M revenue year. The problem is most solar websites leave the battery conversation entirely to the closer — who is focused on winning the solar sale first. We build interactive system configurators that surface evening usage, FiT rate disappointment, and blackout risk questions before the form submits, so the buyer arrives at the first call already thinking about a battery. The closer doesn't introduce the idea — they respond to it.
Interactive UX Playground
16 live components. Built for Australian solar retailers.
Every component your website needs to qualify leads, calculate value, build trust, and close — live, interactive, and wired to your CRM from day one.
Every component pushes structured data directly into OpenSolar, Pipedrive, or HubSpot — ownership status, bill size, roof type, system interest, and postcode. Zero manual entry. Your closer calls with everything they need.
Component Library
16 components
Homeowner qualification flow
Renters and apartment dwellers are blocked at the UI layer — no bad leads ever enter your CRM. Try selecting "Renting" or "Under $200/quarter" to see the disqualification screen.
Step 1 of 4 — Property ownership
Do you own the property?
Need a component we haven't built?
SolarEdge monitoring embed, EV charger add-on configurator, commercial load profile tool — we build to spec.
How We Build
6 weeks. 4 hard milestones. No surprises.
Every week has a deliverable. Every deliverable is signed off before the next phase begins. You always know where the build sits.
Lead quality strategy & qualification architecture
Map your ideal buyer, your disqualification criteria, and the exact data your sales team needs at point of contact — before design starts.
Our team your current lead volume, your close rate by lead source, and the most common reasons leads don't convert. We identify the exact qualification questions that predict a closeable appointment — ownership status, property type, quarterly bill threshold, roof characteristics — and design the form flow architecture around them. Your sales director is consulted on what a perfect CRM handover card looks like. We also map your CRM setup, your OpenSolar configuration, and your current quoting process so the integration is designed before the first wireframe is drawn.
Premium trust design & authority system
A solar website that communicates premium engineering and CEC-accredited stability — not another 'Solar Bro' landing page.
Full UI design in Figma. CEC accreditation display, tier-1 panel and inverter brand partnerships, local case study layout, and warranty comparison design. The visual language communicates permanence and engineering precision — not a popup window with a countdown timer. Your battery offer is integrated into the main navigation and surfaced on every product page via an interactive configurator. Every page is designed for the buyer journey: research → trust → calculate → qualify → book. Mobile-first, with particular attention to the thumb-reach zone on iOS.
Engineering, CRM integration & calculator build
Next.js build with OpenSolar/Pipedrive webhook, savings calculator, battery ROI engine, green finance estimator, and qualification flow.
Built on Next.js for sub-second load times and Core Web Vitals performance. Homeowner qualification flow with real-time disqualification logic. Solar savings calculator with bill, system size, battery toggle, and daytime usage inputs. Battery ROI calculator with time-of-use modelling and payback comparison. Green finance engine with current Plenti and Brighte rates showing weekly repayment vs weekly bill saving. OpenSolar or Pipedrive webhook integration with full structured payload. Instant rep notification via SMS or Slack on submission. Full QA on iOS Safari, Chrome Android, and desktop.
Launch, suburb SEO & Google My Business optimisation
Live — schema-marked, suburb pages structured, and Google My Business connected to capture organic 'solar installer [suburb]' searches from day one.
Every page indexed with LocalBusiness, Product, and FAQPage structured data. Suburb landing pages built and submitted for your primary service area — minimum 10, up to 50 depending on your service radius. Google My Business profile optimised, service area confirmed, review response templates provided. Google Search Console verified, sitemap submitted, page speed confirmed passing. Your first organic suburb leads typically arrive within 6–10 weeks of launch. We monitor rankings for your primary suburb terms for the first 90 days and flag any technical issues that emerge.
Common Questions
What solar retailers actually want to know.
Lead blocking, CRM wiring, suburb SEO, finance calculators, and scale. Straight answers — no hedging.
Ready when you are
Ready to stop quoting tyre-kickers and start filling your install schedule.
Homeowner qualification, CRM integration, battery configurators, and green finance calculators. Built for Australian solar retailers in 6 weeks.