Your campaign is live.
Your landing page needs one thing: to convert.
Purpose-built for paid traffic. Live in 72 hours. Revised in 24. One-off for campaign launches — retainer for the businesses spending $5k+ a month on ads who can't afford a $350 invoice and a 10-day wait every time something needs to change.
You're spending $8,000 a month on ads driving traffic to a page you haven't touched in 11 months.
Ad campaigns evolve. Offers change. Audiences shift. Seasonal angles come and go. Your landing page from last financial year is still running the messaging you agreed on in a briefing room in November. Your conversion rate has been declining for six months and nobody's said anything because nobody's responsible for it.
A page that isn't being actively maintained is a page that's actively costing you money.
Your campaign changed last Tuesday. Your landing page still says what it said in March.
You've updated your ad creative three times this quarter because the performance data told you to. Your landing page hasn't changed once. The ad now promises one thing. The page delivers something slightly different. The visitor notices — not consciously, but the mismatch registers as a signal that something is off, and they bounce.
Message match between ad and landing page is the single highest-leverage variable in paid campaign performance.
Every revision is a $350 invoice and a 10-business-day wait from an agency that built it once and moved on.
You know the page needs work. You've seen the heatmaps. The drop-off is happening above the form. The mobile layout breaks at 390px. The headline hasn't been tested against a single alternative. But every time you raise a change, it goes into a ticket queue behind three other clients' 'urgent' work.
A page that can't be changed quickly can't be improved. And a page that can't be improved will slowly stop working.
Live examples
Six industries. Six conversion architectures.
These aren't mockups. Every card below is a live demonstration of the landing page architecture we build for each industry. Swipe through the deck — tap any card to explore the full page.
Find out what your home is worth in today's market.
Free property appraisal with a full comparable sales report. Results within 48 hours. No obligation to list.
For: For South Yarra, Prahran & Toorak homeowners considering a move in the next 6–12 months.
312
appraisals completed
28 days
avg time to list
$1.42M
avg sale price
You're probably paying too much. Let's find out by how much.
Compare your current rate against 40+ Australian lenders in 3 minutes. No credit check. No obligation.
For: For Australian homeowners with a mortgage above $400,000 who haven't refinanced in the last 2 years.
$312/mo
avg monthly saving
40+
lenders compared
3 min
to compare
Claim your government rebate before it drops again.
The STC rebate reduces your install cost by $1,800–$3,400 depending on system size. Book a quote — we handle the paperwork.
For: For Queensland homeowners with a quarterly power bill over $350 who own their home.
$38/qtr
avg bill after solar
4.1 yrs
avg payback period
CEC
accredited installer
Licensed. On-site within 2 hours. Fixed price before we start.
No call-out fee on booked jobs. Licensed plumber. Fixed price agreed upfront — no surprises when the invoice arrives.
For: Serving inner Sydney, Eastern Suburbs, North Shore and Western Sydney 7 days a week.
2 hrs
avg on-site time
Fixed
pricing always
QBCC
licensed & insured
The everyday bag that does everything your current one doesn't.
Pre-order before midnight Sunday — receive free monogramming and priority dispatch. 847 orders placed in the first 48 hours.
For: For Australian commuters and frequent travellers who've settled for bags that look good but don't work hard enough.
847
pre-orders placed
Free
monogramming included
AUS
free shipping
Register before the public launch.
Stage 2 releases 18 apartments to priority registrants 48 hours before public access. Register now — no commitment required.
For: For investors and owner-occupiers seeking inner-Brisbane apartments with a Q2 2026 completion.
18
apartments remaining
Q2 2026
completion
From $680k
entry price
Click neighbouring cards to navigate · Click the active card to explore full-screen
Good vs. world-class
The gap isn't design. It's conversion architecture.
Both pages below are clean, professional, and would pass a basic agency review. Drag the slider to see exactly what separates a good landing page from one engineered to convert. Real estate appraisal campaign — same audience, same ad spend.
Free property appraisal from your local experts.
Our licensed agents provide honest, accurate appraisals for residential properties across Melbourne. No obligation. Results typically provided within 5–7 business days.
Contact us
One of our agents will be in touch shortly.
Find out what your home is worth — with a full suburb comparison report.
Free appraisal. Results within 48 hours — including recent comparable sales, current supply-demand data, and a realistic list price range for your timeline.
For: South Yarra, Prahran & Toorak homeowners considering a move in the next 6–12 months.
14 sales
South Yarra · last 90 days
28 days
avg time on market
$1.42M
suburb median
“We received the appraisal and suburb report within 24 hours. The comparable sales data made the pricing decision straightforward. Listed at the recommended price and went under offer in 18 days.”
Sarah M. — South Yarra, VIC
Competent agency
H&B build
Form design
Social proof
Qualification
Landing Page Anatomy
Five layers. Every one with a specific job.
Most landing pages are assembled from templates by people optimising for speed of delivery, not rate of conversion. Click any layer to understand what it needs to do, what the standard approach gets wrong, and what we do instead.
Click any layer to understand what it needs to do
Select a layer from the page diagram to understand the conversion principle behind it
Industry benchmarks
The gap between average and what we build.
These aren't projections. They're measured averages across H&B client builds, benchmarked against industry-wide conversion data from Meta, Google, and platform benchmarking studies. Click any row to understand what drives the gap.
Industry
Industry avg
H&B avg
Conversion rates measured as form submissions ÷ unique page visitors. H&B averages based on client pages with ≥90 days post-launch data and ≥1,000 unique monthly visitors. Industry benchmarks sourced from Unbounce Conversion Benchmark Report, Google Ads industry data, and platform-specific benchmarking studies.
Two ways to work with us
One-off build or ongoing retainer. Both are better than what you have.
Most agencies build your page once, invoice you, and disappear. Your campaign evolves. Your page doesn't. Here's exactly how the two H&B models compare to what most businesses are currently running.
Typical agency
What most businesses run
H&B one-off
Campaign-ready in 72 hrs
H&B retainer
RecommendedUnlimited iterations
First page live
3–6 weeks
72 hours
72 hours
Revision turnaround
7–14 days
On request
24 hours
Cost per revision
$200–$500 each
Fixed rate
Unlimited
CRO analysis
Not included
At build
Monthly report
CRM integration
Rarely
Included
Full build-out
A/B test architecture
Never
Included
Ongoing
Qualification logic
Name + email
Multi-step flow
Data-driven iteration
Post-launch support
None
30 days
Continuous
24-hour revisions — live demo
Request a change. Watch it happen.
On retainer, every revision request is turned around in 24 hours. Select a real revision request below, hit the button, and watch the landing page section update live.
Select a revision request
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Original version
Industry pages
Six industries. Six different conversion architectures. None of them a template.
Each page below shows the specific landing page architecture, component library, and conversion approach we use for that vertical. Every page is a live demonstration, not a PDF proposal.
How it works
Brief to live in 7 days. No ticket queues. No 11-month gaps.
Four steps. Designed to remove every bottleneck between your brief and a converting page on your domain.
Brief & strategy
We start with a 30-minute intake call. Campaign objective, target audience, ad messaging, CRM setup, and conversion goal. No 40-page briefing document. We've done enough of these to ask the right questions fast.
Architecture & copy
We select the conversion architecture for your industry and campaign type, write all copy, and design the qualification flow. The page wireframe is shared for review before a single line of code is committed.
Build & integration
Full build, CRM integration, GTM and Google Analytics 4 tracking, and QA across mobile and desktop. You receive a live staging link before we push to your domain. Nothing goes live without your sign-off.
Live & improving
One-off builds include 30 days of post-launch support. Retainer clients move directly into the iteration cycle — heatmap review, conversion data analysis, and the first revision request queue opened the day the page goes live.
Brief & strategy
We start with a 30-minute intake call. Campaign objective, target audience, ad messaging, CRM setup, and conversion goal. No 40-page briefing document. We've done enough of these to ask the right questions fast.
Architecture & copy
We select the conversion architecture for your industry and campaign type, write all copy, and design the qualification flow. The page wireframe is shared for review before a single line of code is committed.
Build & integration
Full build, CRM integration, GTM and Google Analytics 4 tracking, and QA across mobile and desktop. You receive a live staging link before we push to your domain. Nothing goes live without your sign-off.
Live & improving
One-off builds include 30 days of post-launch support. Retainer clients move directly into the iteration cycle — heatmap review, conversion data analysis, and the first revision request queue opened the day the page goes live.
Common questions
Answers to the questions worth asking before you brief us.
If something isn't here, it belongs in a 30-minute intake call — not a PDF proposal.
Ready when you are
Your ads are doing their job. Let your landing page do its.
Live in 72 hours. Revisions in 24. One-off or retainer. Get a Growth Plan — no commitment, no generic proposal, no ticket queue.