Launch pages that qualify
buyers before you call them.
Pre-launch EOI pages that pre-qualify buyer type, finance status, and budget before the first call is made. Stage release pages that gate floor plans behind registration. Investor ROI calculators built into the page. Boutique private sale pages that remove you from comparison entirely. Salesforce, HubSpot, and custom CRM native. Built for boutique developers and large-scale project pipelines alike. Live in 72 hours.
Your EOI form collected 220 names. Your sales team called them. 31 were real buyers.
A generic 'express interest' form generates contact details — it doesn't generate qualified pipeline. Your sales team then spends their most valuable resource, their time, sorting viable buyers from people who clicked an ad out of curiosity. A structured pre-qualification flow — buyer type, finance status, budget band, settlement timeline — means your sales team arrives at the first call already knowing who they're talking to. The sorting has been done. The conversation can advance.
Your competitor's boutique project sold six apartments without a single REA listing. Yours is on page four.
realestate.com.au is a comparison engine. Your boutique project of eight architect-designed residences is competing against Mirvac's 240-lot masterplan, four other apartment projects in the suburb, and a comparison site that outranks everyone on organic search. A private landing page — distributed through buyer's agents, architecture media, and a precision digital campaign — removes you from that comparison entirely. Buyers who arrive through a private channel are already self-selected. They don't compare you against the project they scrolled past on REA.
You're giving away your floor plans and your pricing, and getting nothing in return.
A PDF floor plan available on your project website is a marketing asset with zero conversion infrastructure attached to it. You know how many downloads it received. You don't know who downloaded it, what they're looking for, or whether they're a buyer. A registration-gated floor plan release converts the most wanted piece of information in any property launch into the most effective lead capture mechanism on the page. Every download is now a named buyer with a stated apartment preference and a direct phone number in your CRM.
Featured — Full working demo
EOI / Register of interest campaign
Before the floor plan goes on realestate.com.au, the best apartments are gone. This is the registration flow that captures serious buyers, pre-qualifies their finance status and budget, and routes them into the right pipeline — all before a sales agent makes a single call. Interact with it.
The best apartments in this building sell before the signboard goes up. Register before the public launch.
48 residences. DA approved. Construction commencing Q1 2026. Priority registrants select their preferred apartment — floor, orientation, aspect — before realestate.com.au goes live. No obligation. No deposit required at registration.
48
Residences
12
Levels
$695k
From
Q3 2027
Completion
Step 1 of 4 — Your interest
Are you buying to live in, or as an investment?
There's no right answer. Owner-occupiers and investors receive different information — floor selection recommendations, rental yield estimates, and depreciation schedules — depending on what matters to you.
The Meridian
Fortitude Valley, Brisbane QLD
48
Total residences
Stages 1 & 2 combined
214
Registered interest
As of this week
Q3 2027
Estimated completion
DA approved Aug 2024
$695,000
Starting from
1-bedroom, north-facing
Developer established 2009 · 12 completed projects
Deposit held in statutory trust — fully protected
4.7 · 84 purchaser reviews on Google
Priority access expires when Stage 1 sells
Priority access — what it means
Registering today gives you 48-hour priority access before the public launch on realestate.com.au. You choose your preferred floor, orientation, and apartment number before anyone outside this list can. There's no obligation and no deposit required at registration.
Buyer type routes the entire CRM experience
An owner-occupier who selects their preferred apartment is having a completely different conversation from an investor who needs yield modelling. The buyer type selection on Step 1 determines which email sequence, which sales consultant, and which information pack they receive — before the first call is made.
Finance status is the most valuable qualifying data in off-the-plan
A buyer who is pre-approved can exchange within days of the launch. A buyer exploring finance needs to be connected with a broker who understands off-the-plan loan structures before they can commit. The same product — but wildly different sales timelines. This question routes both correctly without the agent having to diagnose it on the call.
The confirmation state sets expectations — and closes on the second contact
The '48-hour apartment selection window' framing in the confirmation state creates a genuine reason to respond to the consultant's first call. Buyers who know they have a selection window before the public launch respond to that call at a 3.1× higher rate than buyers who receive a generic 'we'll be in touch' confirmation.
Campaign 2
Stage 1 — 34 of 48 available. Floor plans revealed on registration.
The stage release page gates the full floor plan behind a registration step. Serious buyers self-identify before the download. Every download is a qualified contact in your CRM — not an anonymous PDF download.
Select an apartment type to see availability
Campaign 3
The investor case. Built into the page. No brochure required.
Gross yield, net yield, depreciation schedule, and the tax benefit of a new build — live on the page, before the investor speaks to anyone. Most developer pages make investors request a financial analysis. This page does the analysis.
Adjust the numbers to your scenario
Gross yield
3.21% p.a.
Net yield
2.31% p.a.
Annual depreciation
$29,700
Estimated tax benefit
$1,569/yr
Indicative only. Depreciation estimate based on Division 40 and 43 for new residential construction. Tax benefit calculated at the 37% marginal rate bracket. A qualified quantity surveyor and tax accountant should confirm figures prior to purchase. Not financial advice.
Campaign 4
Eight residences. Architect-designed. Not listed on realestate.com.au.
Boutique developments don't need a comparison site — they need a page that communicates exclusivity, material quality, and the specific reason this project exists. This is the architecture that does that, for developers who are building something worth protecting from a mass-market listing.
Tanner House
Woollahra, NSW · Architect: Tonkin Zulaikha Greer
Eight residences set within a converted 1920s warehouse. Raked concrete ceilings, raw steel detailing, and floor-to-ceiling glazing from a practice that doesn't do ordinary. Two remain.
2 of 8
Remaining
TZG
Architect
Sep 2026
Completion
Which residence interests you?
This project is not listed publicly. Enquiries are handled personally by the principal.
Conversion proof
The numbers that make developers switch how they launch.
These outcomes are from real project launches — measured against the developer's previous launch or industry benchmarks using comparable traffic and comparable project types.
CRO insights — property developers
Three things that separate a launch that sells from one that markets.
Written for residential and mixed-use property developers — boutique to large scale. These are the highest-leverage insights across every EOI, stage release, and private sale campaign we've run.
Common questions — property developer landing pages
CRM integrations, boutique economics, compliance, and multi-project pipelines.
The questions project directors, development managers, and marketing leads actually ask. Answered directly.
Ready when you are
Your next launch deserves a page that qualifies buyers before you call them.
Pre-qualified EOI pages. Gated stage releases. Investor ROI calculators. Boutique private sale pages. Salesforce and HubSpot native. Built for one project or a full development pipeline. Live in 72 hours.