Websites built to
win the appraisal.
We don't build digital brochures. We build high-converting web infrastructure that proves your local authority, qualifies vendor intent, and routes every lead directly into your CRM with full context before your agents pick up the phone.
Your website is a brochure. Not a funnel.
Most real estate sites look fine and do nothing. A vendor lands on your homepage, finds a generic contact form, and bounces. No qualification. No clear next step. No conversion. The design isn't the problem — the architecture is.
A website without a conversion objective is a cost centre, not an asset.
Your contact form is letting every tyre-kicker straight through.
A two-field form gives your agents a name and a phone number and nothing else. They call blind. We build multi-step capture flows that qualify intent, timeline, and property type before any lead reaches your agents' inbox.
Your agents should be opening warm conversations — not fishing for basic context.
Your leads are getting lost between the form and the CRM.
Email forwarding to manually entered leads is fragile, slow, and breaks attribution completely. We build direct API integrations into VaultRE, Agentbox, Rex, and Campaign Agent — every lead lands with full context and triggers your follow-up sequences automatically.
A lead that takes 10 minutes to reach your CRM has already called your competitor.
The Conversion Gap
Where your website traffic disappears.
Having 5,000 monthly visitors means nothing if your site can't convert them into appraisal conversations. Here's the difference architecture makes.
Website visitors converted to an appraisal enquiry
The industry average for a standard real estate brochure site sits at roughly 0.4–0.6% conversion. Humm&Buzz-built sites with intent-led pathways, suburb-specific landing pages, and frictionless appraisal capture consistently reach 3–4%. Same traffic. Different architecture.
Appraisal enquiries that arrive with full vendor context
Generic contact forms produce name, phone, and suburb — and nothing else. Our multi-step capture flows collect property type, timeline, motivation, and decision-maker details before the lead hits your agents' inbox. Your agents walk in prepared, not cold.
CRM routing accuracy from website enquiry to database
Most agency websites rely on email forwarding to get leads into the CRM. We build direct API and webhook integrations into VaultRE, Agentbox, Rex, and Campaign Agent. Leads land with attribution, tags, and triggered follow-up sequences — no manual entry, no dropped contacts.
Interactive Component Library
Every component is live. Nothing is a mockup.
16 purpose-built conversion blocks deployed on real estate websites. Browse the library and interact with exactly what we'd build for your agency.
Every component is custom-engineered for your agency — not dropped from a template library. Need something specific? Tell us what you need →
Conversion routing
Four visitors. Four paths. Zero friction.
Each visitor type routes to a specific capture flow. Click a pathway to see the conversion architecture and live CRM simulation behind it.
Conversion approach
Don't ask for everything upfront. Get name, number, suburb first — qualify intent and timeline on step 2, after they've already committed to the conversation.
Capture flow
Live capture simulation
Street address
14 Example St, South Yarra
Selling timeline
Vendor lead created
Timeline: 3–6 months · Auto-routed to listing agent
Conversion routing
Four visitors. Four paths. Zero friction.
Each visitor type routes to a specific capture flow. Click a pathway to see the conversion architecture and live CRM simulation behind it.
Conversion approach
Don't ask for everything upfront. Get name, number, suburb first — qualify intent and timeline on step 2, after they've already committed to the conversation.
Capture flow
Live capture simulation
Street address
14 Example St, South Yarra
Selling timeline
Vendor lead created
Timeline: 3–6 months · Auto-routed to listing agent
Need a component not shown here?
Every component is custom-built. If it serves your conversion goal, we build it.
How We Build
Six weeks. Every stage signed off.
A fixed process means you always know what's happening and when. No vague 'we're working on it' updates. Every week has a specific deliverable that you approve before the next phase begins.
Architecture & strategy
We map the exact vendor journey for your market.
Audit of your current traffic, CRM, and lead flow. Suburb target list. Wireframe of the full site — every page, every section, every conversion path. Signed off before design starts. You know exactly what you're getting before we've written a line of code.
Premium UX/UI design
A site that earns trust before your agents say a word.
Full visual design in Figma — brand-aligned, premium, never a template. Every page designed mobile-first. Typography, spacing, and colour system locked before engineering begins. You review and approve before a single component is built.
Engineering & CRM integration
Built on a fast modern stack, wired directly to your CRM.
Next.js build with direct API integration into VaultRE, Agentbox, Rex, or Campaign Agent. Every lead form routes to the right place with the right attribution. Tested across browsers and devices. GTM and GA4 configured before go-live.
Launch & SEO migration
Live — without losing a single ranking you've earned.
Every existing URL mapped and 301-redirected. Schema markup implemented. Core Web Vitals tested and passing before go-live. Google Search Console verified. You're live and ranking from day one — not rebuilding organic presence from scratch.
Architecture & strategy
We map the exact vendor journey for your market.
Audit of your current traffic, CRM, and lead flow. Suburb target list. Wireframe of the full site — every page, every section, every conversion path. Signed off before design starts. You know exactly what you're getting before we've written a line of code.
Premium UX/UI design
A site that earns trust before your agents say a word.
Full visual design in Figma — brand-aligned, premium, never a template. Every page designed mobile-first. Typography, spacing, and colour system locked before engineering begins. You review and approve before a single component is built.
Engineering & CRM integration
Built on a fast modern stack, wired directly to your CRM.
Next.js build with direct API integration into VaultRE, Agentbox, Rex, or Campaign Agent. Every lead form routes to the right place with the right attribution. Tested across browsers and devices. GTM and GA4 configured before go-live.
Launch & SEO migration
Live — without losing a single ranking you've earned.
Every existing URL mapped and 301-redirected. Schema markup implemented. Core Web Vitals tested and passing before go-live. Google Search Console verified. You're live and ranking from day one — not rebuilding organic presence from scratch.
Common Questions
The questions principal agents actually ask.
SEO migration, CRM integration, listing feeds, and timelines. Direct answers — no hedging.
Ready when you are
Ready to build a website that actually converts.
No lock-in contracts. No template shortcuts. A custom-engineered agency site — built in 6 weeks, wired to your CRM, and optimised to generate appraisal enquiries from day one.