Solar landing pages
built on numbers
you can verify.
Every solar company inflates the saving estimate. Yours won't. The calculator shows every assumption — tariff rate, CER zone, STC deeming period, self-consumption rate. One call to scope. A written quote follows.
The trust deficit
The solar industry has a credibility problem. Your landing page is either part of it or the solution.
Every competitor inflates the estimate. Your prospect knows it.
Solar leads read three quotes before they pick up the phone. When every estimate shows a different saving number with no explanation, they default to scepticism. A calculator that shows its working — tariff rate, PSH zone, STC deeming period — earns the appointment before the call.
The STC rebate is genuinely shrinking. Fake timers make it look fake.
The scheme closes 31 December 2030. A 6.6kW system in QLD loses roughly $340 of rebate for every year of delay. That is real urgency — built on the Clean Energy Regulator deeming schedule. A countdown timer set to 48 hours destroys the credibility of the real deadline sitting right behind it.
Six follow-up calls in 48 hours gets your number marked as spam.
iOS flags repeated calls from unknown numbers after call two. The industry standard of 6 attempts in 48 hours costs you the prospect and the number. A written single-call promise on the contact form — one call, within 24 hours, from an Australian number — increases form submission rate by 31%. Confidence converts.
What's inside
Four pillars. Built into every solar page.
Auditable savings calculator
Every number is derived from named sources. Prospects can verify every assumption before they submit.
- PSH irradiance by CER zone and postcode
- STC rebate by state with year-by-year deeming
- Self-consumption rate by household size
- All assumptions listed in the results panel
Trust-first conversion architecture
Built around how solar buyers actually make decisions — not how agencies want them to.
- No fake countdown timers
- No inflated headline saving claims
- Single-call privacy promise on every form
- One form. One CRM handover. No sequences.
Campaign-specific landing pages
STC rebate, battery storage ROI, and commercial SME are three distinct page architectures — not reskins.
- State-based STC rebate page with decline chart
- Battery storage ROI with import/FiT sliders
- Commercial with IAWO and Division 43 analysis
- Each page tested and tracked from day one
CRM-integrated handover
Form submissions land in Pipedrive, OpenSolar, or Salesforce with calculator outputs as custom fields.
- System size and saving estimate in every record
- UTM source and campaign tag captured
- Hotjar session replay configured on launch
- Conversion events wired to Google Tag Manager
Live demo — the calculator
See every assumption. Verify every number.
This is the savings calculator your landing page prospects would use. Every estimate shows its working — so your leads trust the number before they trust your name.
See what solar could save you.
Enter your details below. Every figure in the estimate is calculated from the assumptions listed in the results panel — no inflated numbers.
Daily consumption estimate: 19 kWh/day (at $0.35/kWh flat rate)
Percentage = estimated self-consumption rate (daytime energy use)
Estimated annual saving
$697 grid offset + $195 feed-in
Recommended system
4 kWPayback period
4 yrsSTC rebate
$82325-year ROI
523%Estimates only. Actual saving depends on your tariff structure, shading, roof pitch, and installer quote.
Three campaign architectures
Live previews. Every calculator is real.
Select a campaign type. The numbers update live. Each campaign is a distinct page architecture — not a reskin. The STC rebate decline chart is built from the Clean Energy Regulator schedule. The battery arbitrage calculator uses your actual import and feed-in tariffs.
Select state
Region
Queensland
CER Zone
3 (factor 1.382)
2026 Rebate (6.6kW)
$1,359
Irradiance
4.6 kWh/m²/day
STC rebate by installation year — 6.6kW system
The urgency is real — no countdown timer needed.
The STC scheme ends 31 December 2030. A 6.6kW system installed in 2026 earns $1,359 in QLD. That figure drops by roughly $340 for every year of delay. This chart, built from the CER schedule, replaces the fake countdown timer.
Based on the Clean Energy Regulator deeming schedule. STC price is a market estimate ($38/STC). Rebate values are illustrative — actual rebate depends on accredited installer quote.
All calculators use auditable assumptions. STC data: Clean Energy Regulator. Tariff data: AER average FY2025. Tax: ATO current rates — not financial advice.
Conversion proof
The numbers that justify the architecture.
Every design decision on a Humm&Buzz solar landing page is driven by data from live campaigns. These are the performance differences between trust-first pages and the standard solar lead-capture playbook.
4.8%
Transparent-calculator CVR
Pages showing every saving assumption vs 2.1% industry average on matched traffic
−39%
Fake-urgency bounce lift
Bounce rate reduction when countdown timer is removed from hero section
+31%
Single-call commitment lift
Form submission rate increase when a written one-call promise is included
4m 12s
Time-on-page — calculator pages
vs 1m 38s for standard solar lead-capture pages on equivalent traffic
−23%
CPL reduction — transparent rebate chart
STC rebate pages showing year-by-year CER schedule vs static headline claim
62%
Qualified sit rate — trust-first pages
Consultation sit rate when prospects arrive having verified numbers themselves
Data from Humm&Buzz-tracked solar landing page deployments. CVR figures are from pages receiving 500+ sessions/month. Individual results will vary based on traffic quality and campaign offer.
CRO methodology
Three principles. Applied to every solar page.
These are the structural decisions that differentiate a Humm&Buzz solar landing page from every generic template your competitors are running on the same traffic.
The calculator is the trust mechanism, not the headline.
Every solar company makes the same headline claim. The calculator proves yours — by showing exactly which tariff rate, PSH zone, STC deeming period, and self-consumption rate produced the saving estimate. When a prospect can verify every number before they submit, the headline stops being a claim and becomes a fact.
STC urgency without a countdown timer.
Fake countdown timers are widely understood to be fake. The STC scheme ends 31 December 2030. A year-by-year rebate decline chart — built from the actual Clean Energy Regulator deeming schedule — creates the same urgency with a source your prospect can look up. The rebate is genuinely shrinking by roughly $340 per year on a standard 6.6kW system in QLD. Show the data.
The single-call promise earns more bookings than a 6-call sequence.
The industry standard is 6 calls in 48 hours. iOS marks the number as spam by call three. A written commitment on the contact form — one call, within 24 hours, from an Australian number — increases form submission rate by 31% in A/B testing. It signals confidence: we do not need to chase you.
Page anatomy
The blueprint of a high-converting solar page.
Four sections. Every element earns its place. Nothing exists to fill space or signal effort.
Hero — the promise, not the pitch
One headline that names the specific operational reality. One subheading. One CTA. No hero slider. No background video. The hero earns the scroll — it does not try to close the deal.
The calculator — trust before the form
Quarterly bill, roof orientation, postcode, household size. Live saving estimate with every assumption shown. Postcode maps to the Clean Energy Regulator zone. The form appears after the prospect has verified their own number — not before.
The CRM contact section — one call, in writing
Five fields. A written commitment: one call, within 24 hours, from an Australian number. No autoresponder sequence follows. The written promise is the conversion mechanism — and it is on the page, not buried in an email.
Conversion proof — data that earns authority
Sit rates, CVR comparisons, payback period benchmarks. All attributed. The proof section answers the objection before the prospect voices it: this is not another template, it is a page architecture with a documented conversion record.
How it works
Brief. Build. Launch. Optimise.
Four steps. Ten to fourteen business days from brief to live. No agency back-and-forth. One point of contact throughout.
Campaign brief
One call. We define the traffic source, the offer, the primary conversion goal, and the CRM field structure. Output: a written brief that both sides approve before any build begins.
Build
Calculator configured for your tariff market and CER zone. CRM integration wired to Pipedrive, OpenSolar, or Salesforce. UTM tracking and conversion events set up in Google Tag Manager.
QA and launch
Mobile-first QA at 375px, 768px, and 1440px. Hotjar session replay live. GTM conversion events confirmed in debug mode. No page goes live until every touchpoint is verified.
Optimise
30 days post-launch: Hotjar review, CVR report, and one CRO recommendation call. No lock-in. If the page is underperforming, we fix it — we do not invoice for the diagnosis.
Real questions
Answers that don't hedge.
Six questions from solar sales directors who have been burned by landing page agencies before. Direct answers. No 'it depends' without a resolution.
The calculator uses five inputs — quarterly bill, roof orientation, postcode, household size, and ownership status — to derive a recommended system size, annual output, and saving estimate. Every assumption is listed in the results panel: grid tariff, feed-in tariff, PSH irradiance by CER zone, orientation multiplier, self-consumption rate, performance ratio, and STC deeming period. Nothing is hidden. Every number is auditable against a named source.
A solar lead has a 4-hour window.
Your landing page sets the standard.
One call. We scope the calculator, the campaign offer, and the CRM integration. A written quote follows. No follow-up sequence. No obligation.